Why You Should Consider AI as a Collaborator
By Lorraine Lawson
There has never been a better time in history to do what you love and attract your ideal audience but let’s be honest, it’s not easy.
The world has changed. The path to success isn’t a straight line anymore. There are no gatekeepers to go through, no fixed formulas to follow, no guarantees that talent alone will open the doors and certainly no magic formula to long-term success even with viral success on social.
The game has evolved and now, you get to decide how you play it.
AI is not here to replace artists. It’s here to empower them. It’s a collaborator, one that can take what you imagine and help you express it faster, clearer, and with more impact than ever before. For the first time in history, artists have access to tools that can match their imagination in real time. That means fewer barriers, more possibilities, and more freedom to create.
Using AI can help you achieve what was once impossible and do it faster than you ever thought possible. Those who learn to use it, integrate it, collaborate with it, and delegate specific tasks with its help will become more consistent, more prolific, more undeniable, and most certainly more unstoppable than those who don’t.
AI cannot replace who you are, but it can help you better express who you are.
If the game you want to play is to create….
AI can help you do it.
If the game is to become more uniquely self-expressed ….
AI can help you do that.
If the game is to attract your ideal audience….
AI can do it.
And if your game is to monetize and build a lasting career….
AI will help you do it too.
When I first began coaching artists, I taught contemporary vocal and performance skills, confidence, and stage presence. But what I saw, over and over again, was that in order to be truly successful at connecting with an audience, singers had to learn what made them stand out and that began with first discovering and developing their artist identity.
The most successful artists weren’t the ones who sang the highest notes or had the biggest budgets; they were the ones who knew who they were and could express it consistently in any room, on any stage, in any format and were unstoppable in attracting their ideal audience.
AI doesn’t change that truth. It amplifies it. Because technology without self-awareness is just noise, but technology in the hands of a self-aware artist becomes a megaphone for meaning and self expression.
We used to need entire teams to do what one person can now accomplish. With the right mindset, the right ideas, and a few AI tools, anyone can get the audience’s attention and keep it. You can storyboard your next music video using Midjourney, design your visual brand using Leonardo.Ai, record a song demo using SUNO, and edit a performance clip using Runway ML or OpusClip all in one afternoon. You can analyze your fan data, pre-plan a tour, or send targeted texts to fans in specific cities through Laylo or Community.com. You can brainstorm ideas, rework lyrics, and create compelling stories using ChatGPT.
These are not futuristic concepts. They’re available right now to you, wherever you are.
If you’ve ever felt behind, overwhelmed, or unsure of how to keep up with this fast-changing creative world, remember this: the playing field has never been more even. I coach artists at every level who’ve been able to record their songs, create marketing content, attract fans worldwide, make their own merchandise, achieve thousands and even millions of streams, and earn real income, all because they own their art and their process.
The takeaway is simple: the most resourceful artists not the most resourced will win.
Artists often tell me they fear AI will make creativity less human. I don’t believe that for a second. What makes your art powerful isn’t your process it’s your perspective. And with it, your voice, your choices, your values, your story. Those distinctions make you who you are, and when you use them fully, they make your work resonate. AI doesn’t replace that. It removes the barriers between your ideas and their execution. It’s like having a limitless studio assistant who works at the speed of thought.
AI only becomes your ally when you use it with intention. If you know who you are and where you’re going, AI can multiply your impact a thousandfold. But if you’re unclear about what makes you unique, it will simply amplify your confusion. The artist who learns to use AI as a mirror, not a mask, will create work that is more personal, more professional, and more powerful than ever before.
The greatest artists have always embraced the tools of their time. The studio engineer who moved from tape to using Pro Tools didn’t lose their art; they expanded it. The microphone didn’t kill the singer who sang un-amplified; it allowed the venues for live performance to grow in size. AI is the same. It’s not the end of artistry; it’s the next frontier of it.
The future belongs to creators who can merge the emotional with the technological, the intuitive with the intelligent, the heart with the algorithm. Creativity has always been a collaboration between inspiration and discipline, chaos and structure, dream and design. Now, AI becomes part of that partnership.
Artists I coach know, I say all the time - ‘Creativity loves speed!’ and AI helps accelerate the ideas you have in your mind and heart so you can bring them to life faster.
The future of creativity isn’t about replacing who you are.
It’s about investing in knowing what makes you standout amplifying it.
Lorraine Lawson is one of Canada’s most sought-after vocal and performance coaches, recording artists, and thought leaders. She is the author of The Artist’s Guide to AI and Power of Performance: Becoming the Artist You Are Meant to Be.
Website - www.lawsonvocalstudios.com