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By Eric Alper Touring looks like the dream. The crowds, the travel, the applause every single night. But anyone who's actually lived it knows the gap between the stage and the tour bus can be enormous, and the data on what happens in that gap is sobering. The
You work in one of the most connected industries on the planet, yet finding the right information, the right people, and the right opportunities still feels harder than it should. Industry news is scattered, real conversations happen behind closed doors, and the contacts that could change your career or business
By Eric Alper Here's a number that might just change how you think about your next release. In 2024, vinyl sales in the United States reached $1.4 billion, the highest level since 1984, with 44 million records sold, outselling CDs for the third year running. And this
By Eric Alper Here's the situation every artist faces in 2026: your fans are scattered across platforms you don't control, fed by algorithms that can bury you overnight. Your website is the one place that's entirely yours. It's your digital home base,
By Eric Alper YouTube is the largest music platform in the world by total listening hours, and most musicians are leaving serious money on the table by treating it purely as a promotional afterthought. Upload a video, hope for streams, move on. That's not a strategy. That'
