LUM Releases Music Video for "Temptation"

LUM Releases Music Video for 

Following its audio release on November 3rd, LUM debuts the official music video for Temptation, which melds worlds from Canada to Australia, with scenic new visuals. 

In addition to highlighting the emerging Canadian, US, and Australian talent, the video crosses borders to highlight the artists' stomping grounds, capturing LUM at Canada’s famed Niagara Falls, Oliver Cronin near Australia’s iconic Sydney Opera House and KILJ overlooking Atlanta's downtown core. Watch the official music video here

 The single, produced by the duo, Just Ideas (Anders, Roderick Porter and Dom Vallie), is a siren call that perfectly blend’s LUM's signature sound with the international and versatile features of his collaborators in a vibe that is as genuine as it is original. Catchy, yet captivating, “Temptation” explores lingering wants, desires and temptations, bringing honesty to the narrative surrounding relationships. 

“Temptation”, which also marks the second collaboration between KILJ and LUM, follows LUM’s recent smash single “4 Sho'' Toronto-based artist, Dom Vallie. “4 Sho”. The single which graced numerous editorial playlists, covered Amazon Music’s Rotation North Billboard at Toronto’s Yonge-Dundas Square and received cosigns from hip hop authorities including Complex Canada and Toronto’s VIBE 105 only adds to LUM’s list of notable highlights. 

A group of men standing in a room

Description automatically generated

About LUM

For Windsor rapper-singer LUM, relatability is the key to success. The 20-year-old artist is one of the first out of Windsor to gain buzz, and with his future tracks, his knack for catchy hooks and grounded lyricism captures the pains and triumphs of love and happiness. Channeling his pain from a period of homelessness as a teenager and a lack of support around him, Lum acknowledges that: “Nobody’s really done hip-hop or music outta my city like that,” he explains. “It’ll allow [younger kids from my city] to be like ‘Yo, if he can do it, I can do it. I’m not alone.’” The influence he’s gleaned from studio sessions with exciting talent is evident in his voice, but LUM isn’t content to put himself in a box. His brand of edifying, emotionally raw music is universal; and he’s excited to connect with fans of rap, R&B, pop and beyond. 

About Oliver Cronin 

Warner Music Australia artist, Oliver Cronin, is a 21-yr old artist/producer who initially gained traction on TikTok with his 2022 viral song “Boy’s Don’t Cry”.  Since late July (2023), Oliver has created a name for himself with his TikTok series “If I was featured on…” with over 30 new videos which have garnered over 25M views and gained him over 340K new Tik Tok followers over the last 3 months. With over 540K followers on TikTok alone and performing as an opening act for Nessa Barrett on her Australian / New Zealand "Church Club for the Lonely Tour leg," he continues to rise.

About KILJ

KILJ is part of the “new wave” of teen artists that is making a splash independently finding their audiences online. The 18-yr old Atlanta-based artist, who first gained an audience on Soundcloud, popped onto the scene with his 2021 hit “No Remedy” (11M+ streams). Following up with 2022 melodic trap track “Militant”, with features from Lyrical Lemonade, ELEVATOR, Promoting Sounds, Banger Of The Day he continues to gain a global audience.