How You Can Support the JUNO Awards (and Your Music) This Weekend Even If You're Not Nominated
By Eric Alper
The Juno Awards are back, and the spotlight is on nominees like Justin Bieber, Tate McRae, and The Weeknd. The weekend also brings the entire Canadian music community together, with artists across the country contributing to the energy, conversation, and celebration.
Start by being active online. Share your favourite Canadian songs, highlight artists in your scene, and celebrate the wins as they happen. Post clips, reactions, and recommendations. When audiences are tuned in, your voice helps shape what they discover.
Support your peers in a meaningful way. Repost nominations, send messages of encouragement, and spotlight artists whose work you respect. Community builds through consistency, and moments like this amplify that connection across the industry.
Use the attention around the weekend to share your own work. Release a live clip, post a performance, or talk about what you are creating right now. Increased visibility across Canadian music brings more listeners, and sharing your story helps them find you.
Take part in events happening around the awards. Showcases, industry gatherings, and local performances create opportunities to connect, collaborate, and build relationships. These spaces often lead to the conversations that shape future projects.
Celebrate both legacy and emerging artists. Honours for artists like Joni Mitchell and Nelly Furtado reflect decades of influence, while new nominees step into national recognition. Supporting both strengthens the full spectrum of Canadian music.
Tune in and stay engaged. Watch the broadcast, share your reactions, and keep the conversation going throughout the weekend. Collective attention helps elevate the entire scene and extends the reach of every artist involved.
The JUNOs highlight where Canadian music stands today and where it is heading next. Every artist contributes to that story, and this weekend is a chance to be part of it in real time.
Official JUNO Awards website: junoawards.ca
CBC Music: www.cbcmusic.ca/junos
JUNO TV: junotv.ca
Music publicist Eric Alper is a Canadian industry veteran with 25+ years shaping artist careers through storytelling, media strategy, and deep industry relationships. With over one million followers and campaigns tied to hundreds of JUNO and Grammy-nominated releases, he connects artists to audiences across radio, press, and digital platforms.
Website: www.thatericalper.com