Econoline Crush

For three decades, Econoline Crush has thrived in the space between industrial grit and melodic uplift. With their forthcoming single 'New Gold Magic' out September 26 —produced, mixed, and mastered by Kane Churko at The Hideout—the band signals not just survival but reinvention. Frontman Trevor Hurst frames it succinctly: “New Gold Magic is about getting your swagger back.”

The Vancouver-born band’s roots stretch back to 1992, when their debut EP Purge earned them a Juno nomination and set the tone for a career defined by collisions of metal, electronica, and arena-sized hooks. Their 1997 breakthrough The Devil You Know went platinum, buoyed by the serrated synths of 'Surefire (Never Enough)' and the soaring melancholy of 'All That You Are (X3).' Alongside contemporaries like Gravity Kills and Stabbing Westward, they carved out a uniquely Canadian lane in the global industrial-rock surge.

But where many of their peers fossilized in late-90s nostalgia, Econoline Crush mutated. After early-2000s label setbacks, Hurst briefly stepped away, later reemerging as both musician and psychiatric nurse, working in Indigenous communities across Manitoba. That second vocation inflected his songwriting with lived empathy, tethering rage to resilience. When the band returned with When the Devil Drives in 2023, it sounded less like a comeback than a recalibration: guitars sharpened, electronics sculpted, vocals stripped of artifice but rich with scars.

'New Gold Magic' is their next combustion point. Over a chassis of jagged guitars and sleek industrial pulses, Hurst spits defiance: “You’re the doubt I hate in a world of fake / Am I the only thing that is real? I will dedicate all the hurt I take, and give you all the pain I feel.” These lyrics feel less like performance and more like invocation, a reclamation of vitality against both external naysayers and internal fracture.

 Musically, the track is all forward momentum. Churko’s production—known for his work with In This Moment and Papa Roach—balances machine-tooled aggression with a radio-ready gleam. The chorus detonates around the mantra “I got that new gold magic,” a line that crystallizes the song’s duality: swagger as survival mechanism, glamor as armor. In the tradition of Econoline Crush’s biggest singles, it’s abrasive and anthemic at once.

 If their 1990s work embodied the alienation of post-grunge malaise, 'New Gold Magic' addresses the 2020s’ crisis of confidence. Its attack on “worn-out plastic” and embrace of something “lethal and automatic” reads as a critique of disposable culture, a refusal to surrender authenticity in an era of algorithmic sameness. As Hurst explains, “There was a period of time in my life where I found myself surrounded by doubt and a choir full of discouraging voices." New Gold Magic" is about feeling triumphant, defiant, and confident when the vision, the dream, the song starts to connect.”

 This isn’t merely nostalgia for the days when MuchMusic rotated “You Don’t Know What It’s Like.” It’s a reminder that industrial rock—once dismissed as an anachronism—remains adaptive, capable of reflecting contemporary anxieties with precision. Econoline Crush, far from being museum pieces, continue to interrogate what resilience sounds like when filtered through distortion pedals and samplers.

The band will take 'New Gold Magic' on the road this fall, with a Canadian tour kicking off October 4 at Vancouver’s Rickshaw Theatre and winding through cities like Winnipeg, Hamilton, Toronto, and Ottawa before closing in Oshawa on November 23. For Hurst, these stages aren’t just venues—they’re laboratories where songs reveal whether they still spark collective catharsis.

In the end, 'New Gold Magic' is both statement and spell: an alchemic transformation of doubt into drive, pain into propulsion. Econoline Crush have always been about extremes—the brutal and the beautiful, the mechanical and the human—and their latest single insists that those tensions are not relics of the ’90s but vital languages for the present.

Econoline Crush — New Gold Magic Tour 2025

• Oct 4, 2025 — Vancouver, BC · Rickshaw Theatre
• Oct 25, 2025 — Fort MacMurray, AB · Keyano Theatre
• Oct 29, 2025 — Moose Jaw, SK · Mae Wilson Theatre
• Oct 30, 2025 — North Battleford, SK · Dekker Centre
• Nov 1, 2025 — Medicine Hat, AB · Esplanade Arts & Heritage Centre
• Nov 5, 2025 — Kamloops, BC · The Blue Grotto
• Nov 6, 2025 — Vernon, BC · The Vernon Towne Theatre
• Nov 7, 2025 — Cranbrook, BC · Encore Brewing
• Nov 17, 2025 — Winnipeg, MB · Park Theatre
• Nov 18, 2025 — Hamilton, ON · Mills Hardware
• Nov 19, 2025 — Guelph, ON · Sonic Hall
• Nov 20, 2025 — Toronto, ON · Lee’s Palace
• Nov 22, 2025 — Ottawa, ON · Brass Monkey
• Nov 23, 2025 — Oshawa, ON · Biltmore Theatre

 Website: econolinecrushmusic.com